From The Edges

From Edge Of Difference​

Publications Aimed At Marginalised Groups Pull Advertising

Publications aimed at diverse audiences are facing discrimination. After the attacks on work on diversity, equity, and inclusion in the USA, Gay Times has reported that they have lost 80% of advertisers in the past year. Nafisa Bakkar, the co-founder of Amaliah, a publication aimed at amplifying the voices of Muslim women, says there has been a change in mood from advertisers. With similar reports from a youth platform, GUAP, and other publications. For advertisers who want to reach different people, these decisions to pull advertising seem short-sighted. Consumers will be watching, and publications will be considering who they want to work with in the future. Decisions like these have long-term impacts that brands need to consider when they are making decisions. These might seem like quick decisions to make, but they have impacts.

Sanex shower gel ad banned over racial stereotype

Showing black skin as cracked and white skin as smooth in advertising shows us that Sanex has work to do on its shower gel advertising. The Advertising Standards Authority upheld two complaints against them. It was ruled that the ad breached the broadcast code and was banned from being shown again in the same format. Sanex has said they have taken note of the ruling, and their intention was to show healthy skin across all skin types. We wonder who was involved in reviewing the advert before it was featured?

Green Party Deputy Leader Racially Abused on Holiday

Mothin Ali, the new Deputy Leader of the Green Party, was with his family on holiday in Norfolk when they were attacked. People threw beer bottles at them and shouted at them to 'get out of our country'. Mr Ali, who was born in Yorkshire, was enjoying a family holiday when this happened. After a summer of racist rhetoric and flags being raised to incite racism, this is what people of colour have been fearing: That the country is not a safe place to be.

Employers Uncertain About Access To Work Scheme

The government has sought guidance about the Access To Work scheme, which is causing uncertainty. Employers need to pay attention to any planned changes to support people who use the scheme. The scheme helps people to work and is vital to people with disabilities and to employers who are serious about inclusion.

Equalities watchdog submits formal guidance after UK supreme court transgender ruling

The Equalities watchdog has submitted formal guidance for institutions to respond to the Supreme Court ruling. They admit it will be difficult to find workable policies. This has alarmed many institutions and transgender people

Lush closes all its UK stores in protest over starvation in Gaza

The brand Lush closed all stores in protest at the starvation in Gaza. This was estimated to cost them £300,000. Many brands stay away from political actions. This decision by Lush clearly shows their stance and shows those loyal to the brand what they stand for. The company has a history of taking a stance on political issues.,

Nurse From Zimbabwe Feels Supported By Employer

In positive news, a hospital nurse from Zimbabwe says that she feels protected by her employer. In a hospital where 15% of employees are from black, Asian, and minority ethnic backgrounds, this is positive news. She does see overt racism on the streets, but says that at work, there is zero tolerance of racism. The NHS has had support for overseas workers as a priority in response to their employee survey.

Employee Edge

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